Sun Cellular
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| Type | Wholly-owned subsidiary of Digitel |
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| Founded | Manila, Philippines (2003) |
| Headquarters | Quezon City, Philippines |
| Key people | Regine Potestades, President and CEO |
| Industry | Mobile Telecommunications |
| Products | Postpaid/Prepaid Subscriptions Voice SMS MMS Value-Added Services Unlimited Services |
| Parent | Digital Telecommunications Philippines |
| Website | http://www.suncellular.com.ph |
Digitel Mobile Philippines, Inc., is a mobile telecommunication service provider in the Philippines doing business as Sun Cellular. The company is a wholly-owned subsidiary of Digital Telecommunications Philippines, or Digitel. Digitel is in turn owned by the JG Summit Group with a minority stake held by the TeliaSonera Group. It is assigned to access codes of 922, 923, 932 and 933. It began its operations in 2003, positioned as a latecomer in the market allowed it to put up infrastructure at lower cost.
Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans.
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[edit] History
[edit] Brief History
- March, 2003
- Sun Cellular began operations in major cities of the Philippines
- October, 2004
- Sun Cellular began to offer 24/7 Call and texts unlimited for Php250 a month and Php100 for 10 days
- Covered more areas of the Philippines
- March, 2005
- Sun Cellular began to offer call and text unlimited for Php350 a month and Php100 a week
- Sun Cellular began to also offer texts unlimited for Php150 a month and Php50 a week
- Sun Cellular improved their service much more and increased the capacity of their network
- February, 2006
- Sun introduced a free voice calls included in texts unlimited cards for 4 hours and 1 hour respectively
- March, 2006
- Sun increased the price of their call and text unlimited cards to 450 and 150 respectively
- September, 2006
- Sun introduced the 100php call and text unlimited for 5 days
- February, 2007
- Sun introduced 25Php 1 day call and text unlimited
- June, 2007
- Sun Cellular Offered 1 day text unlimited with 10 mins voice calls for Php15
- December 14, 2007
- Sun Cellular offered the Php 5.00/minute of IDD Top 10 available to Pre-paid and postpaid subscribers
- January, 2008
- Sun Cellular introduced the accumulative validity period of unlimited loads and regular loads
- Sun Cellular offered Call & Text Combo 10. For Php 10, one can get 40 SMS to SUN, 10 minutes of SUN-to-SUN calls, and 10 SMS to other networks.
- May 2008
- Sun launched their 3G service as a data-only mobile broadband using USB modems.
- June 2008
- Sun officially launched their 3G service.
- December 2008
- Sun has reached 8 million subscribers in five years of service, still, the fastest growing network in the Philippines to date.
- Browsing rate is now 10 Php for 30 minutes.
- Sun now boast of 4000+ towers in both 3G UMTS and GSM
- Affordable broadband service is now available for 799 a month unlimited* with maximum speeds of 2mbps.
- June 2009
- Sun Cellular boasts 4,600 towers covering the Philippines
- Sun Cellular offered the first 3mbps 3G HSDPA speed in the Philippines at 1,399 a month
- Sun Cellular launched Prepaid Roaming
[edit] Slogans
- Sun Cellular: Everything Important is Under the Sun
- Sun Cellular: Better Network, Better Value (the Company's present official slogan)
- Sun Cellular: Sun-tawag Lang 'Yan
- Sun Cellular: Mas-masaya pag Unlimited ang tawagan
[edit] Services
[edit] Regular Services
- Voice Services
- Call Types
- Voice Mail Service
- Call Management
- Messaging Services
- Local Text Messaging
- International Text Messaging
- Multimedia Messaging
- GPRS
- Data/Fax
- 3G
- Data
- 10Php for 30 minutes (mobile browsing)
- USB Data Modem
- Video Calling (Soon!)
- Data
[edit] Unlimited & Value Added Services
- 24/7 Unlimited Service
- Call & Text Unlimited
- Text Unlimited
- Daylite 100
- Convert-a-Load
- Sulit Calls 30
- Call and Text Combo
- Budget Txt 5
- Sun iMessenger
- Top 10 IDD
- The Mall
- Sun Give-a-load
- Sun My-Vault
[edit] XPRESSLOAD
Sun Cellular's electronic prepaid reload service allows to load "Over-the-Air" via an accredited Sun Xpress Load Retailer. It also reload Unlimited Services, Special Loads, and Value-Added-Service Subscriptions.
[edit] Popular Marketing Strategies (Sun's Secret Origin to Success)
According to Raissa Anne S. Bola, former CEO of Sun Cellular, before Sun entered the market, the competing giants Globe and Smart had been running smoothly and is competing for the same price of service, while the lower-cost providers namely Touch Mobile (a wholly-owned brand of Globe) and Talk n' Text (a wholly-owned brand of Smart) offers low prices on calls and services. When Sun Cellular entered the scene the two 'giants' did not feel threatened by the newcomer. Sun was left behind and needed of a plan to lure more subscribers to their network. This became the origin of the UNLIMITED pricing scheme. Sun used this strategy to lure customers, and sure enough, the population grew each week. Globe and SMART, who was caught unaware with this powerful strategy, were forced to follow.
[edit] External links
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