Pepsi Twist
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| Type | Lemon Flavored Cola |
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| Manufacturer | PepsiCo, Inc. |
| Country of origin | United States |
| Introduced | July 12, 2000 June 12, 2001 |
| Variants | Diet Pepsi Twist |
| Related products | Coca-Cola with Lemon, Pepsi Light, Pepsi Lime |
Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi.
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[edit] History
Pepsi Twist was introduced in the United States in the summer of 2000 and again in the summer of 2001. Pepsi had previously produced a lemon-flavored diet cola in the 1970s and 1980s in the United States called Pepsi Light . Pepsi launched Pepsi A-ha, with a lemon flavor in India, in 2002.
Pepsi Twist has been successfully marketed in Brazil (with lime instead of lemon), where a limited-edition version was also sold, the Pepsi Twistão, with an even stronger lime flavor. In Brazil, Pepsi Twist is still sold and in many markets, it outsells the original Pepsi.
In the Philippines, it was released in 2002 and was an instant hit among the teenagers but failed to capture the market, but still is available in the Philippine market.
Pepsi Twist was also marketed in Pakistan in 2006. The product failed to capture the market, but it is still available in some supermarkets.
It is marketed in Romania under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon.
It was also introduced in Poland in the summer of 2002 and is sold thereafter.
In the United Kingdom Pepsi Twist is no longer sold. There is now a "lemon and lime" version, under the Pepsi Max brand.
In Ukraine Pepsi Twist was marketed and sold during 2004.
Pepsi Twist somewhat made a return in the Summer of 2008 with the NFL Kickoff Limited Edition Flavor which boasts that its Pepsi "with a kick of Lemon".
[edit] Marketing
The product was advertised during Super Bowl 2003, with Ozzy, Jack, and Kelly Osbourne appearing in the commercial, along with Florence Henderson and Donny and Marie Osmond.
It was also endorsed by pop singer Britney Spears in 2002 and 2003 as part of her contract with the company; it also appeared in a promotion with Austin Powers in Goldmember.
The product appears to be no longer actively marketed and does not appear on the list of brands on Pepsi's official website. Pepsi Twist production was ended in the U.S. during the summer of 2006 however the drink is still available in Malaysia and some other nations.
Professional wrestler CM Punk has a signature move called the Pepsi Twist. He also has the Pepsi logo tattooed on his arm, due to his love of the drink.
In 2005, Japanese toy company Takara released a special edition Transformers Optimus Prime (known as "Convoy" in Japan) figure in Pepsi colors with a bottle/can holding trailer. Known as Pepsi Convoy, this figure comes pre-packaged with a cardboard Pepsi Twist bottle. This figure was later released two years later in America as "Pepsi Optimus Prime", with some slight modifications.
In 2008, the product was very briefly re-introduced for the beginning of the on coming football season, but was in very short supply.
[edit] See also
[edit] External links
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